9/10/2023 0 Comments Hubspot automation sequences![]() ![]() Those who opened your email, but didn’t click – Try putting a time constraint on your offer.Those who did not open the email – Try the same content with a different subject line.Style – Depending on your prospects’ reaction to your first email, you can place them into 1 of 3 follow-up styles, and tailor your follow-up emails for each specific group.Frequency – Space out your follow-ups at different intervals to find the best converting sequence.Number – How many times will you follow-up with your prospects? Test this metric to find the optimal number before a prospect either converts or unsubscribes.Day of the week – Depending on your target market, your cold email might be better received on weekends or weekdays.Right after lunch often gets better response rates Time of day - test out different times of day to send your emails.Link placement – If your cold email contains links, test out these links, in the beginning, middle, end, or a combination of locations.images – Send out versions of your cold emails that are entirely text-based as well as some that use 1 or 2 well-placed, content-specific images. long – It’s been pretty well documented that short emails get higher CTRs, but is there such a thing as too short? Test out variations from 1-2 sentences to 4-5 short paragraphs to find your ideal length. Saying “Thanks” – Test out different versions of “thank you” in your email, like None: no mention of thanks in the email at all Manipulative: “Thanks in advance for your help.” Appreciative: “I imagine you’re super busy, so your response would mean a lot!”.Don’t go overboard, but maybe try using a meme or pop culture reference in your next batch. straight-laced – Injecting a quick joke or unexpected one-liner can help brighten up dull emails. Percentages – Similar to using numbers, using irregular characters in your subject line can help your email stand out in your prospect’s inbox.Oddly specific numbers – Draw your prospect's eye to your email by using random, specific numbers in the subject line, like “Why He Paid Google $5,129,346.21”.Questions – Ask a question in your subject line, such as, “Do you need SEO?” With this variation, your open rates may drop, but the proportion that responds should go up, since people who opened the email will have already answered your question in the affirmative.Super simple, both of these subject lines should see good open rates, though your response rate may be low since there is no indication of what the email contains. their company – Try subject lines that only consist of the name of your company or the name of their company. localized – Instead of personalizing the subject line with your prospect’s name, why not try using their company’s location instead? “Mike, this offer’s just for you.” vs. Specific versus vague – Test out subject lines that mention what is in the email specifically versus a more general subject line, such as “30-second question for research on accounting” versus “quick question.”.Test Your Messages - Measure three things to determine the success of an email: Open Rate, Response Rate, Sales Generated.Every 3 to 7 days you should send another. Create a series of follow-up messages that go out to people who don’t respond right away. ![]() Follow Up, then Follow Up Again! - 85% of the hot leads usually come AFTER the initial email send.Don’t ask for a meeting in the first email, instead close with a question - The goal is to get them to respond to start a dialogue so ending with questions like “Idea #6 is my favorite, how about you?” prompts the receiver to respond without any commitment.If you aren’t the right person to contact, let me know! Don’t want to receive any more emails? Let me know that, too! P.P.S. Personalize What You Can - Referencing a company name is decent, but even just referencing their industry will typically be enough if you’re providing something of value.Keep it Short - Keep it two to four sentences and five sentences at the MOST.Get to the Point - Get right to the point and focus on THEM, not your offer.Forget the introduction! - Don’t dedicate any of your message to introducing yourself or your company.(if you don't speak the native language, ask someone who does to review your email) ![]()
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